Really fabulous. Thank you, Gerry, for your volunteer work, and for writing this lovely message. Youre welcome! Linoleum wears incredibly well. Depending on your memories of resilient flooring in your younger life, you might be surprised by the showroom elegance of the 60s-era linoleum and vinyl installations weve featured below. Thanks for visiting and for supporting a small business! SEE SOME: Get down with 70 groovy vintage vinyl floors from the 70s & 80s. More importantly, in that DIY-crazed era, vinyl flooring was easier for homeowners to install by themselves--no professionals needed. Economical. The unique streamlining of Armstrongs embossing assures ease of cleaning. linoleum carpets in the upstairs bedrooms, I loved this post. img#wpstats{display:none} Here is one more from an Eatons Fall & Winter 1940-1941 Catalog that I own. Well, that was fun. Watch this story for updates on the patterns availability nationwide Armstrong Flooring has promised to keep us updated. 2023 AHF, LLC. I forgot to ask, but my sense is that it looked better because of the production process. For readers following this comment thread, be sure to read my story today: Armstrong Flooring reintroducing its famous #5352 pattern in 4 colorways nationwide availability later this year. Apparently, people thought it would work with any color of kitchen decor. A perfect choice for kitchens because it never stains with grease, acids or alkalis, its non-porous soil-shedding surface is a homemaking help anywhere. Printed Goods at pin-money prices, by the yard and in sparkling room-sized rugs you merely unroll, guaranteed for years. Even though linoleum offered clear advantages, vinyl flooring came along after World War II and took the residential market by storm. Franciscan Terra Floor contrasting with decorative Franciscan Tile that repeats the Hacienda pattern in Franciscan Earthen- ware. word-wrap: break-word; Oh, how it wish it were still available today! 1940 Armstrong's Linoleum Floors Vintage Ad. Thank you, Pam, for your wonderful work to make everything vintage cool again. . Thank you for finding those inspiring vintage photos! Also you can reach out to the website Retro Renovation its chalked full of resources that might be able to help. STREAMLINE EMBOSSING: The top face of this press has an embossing plate which depresses parts of the design, creating a textured effect. Alterna Collection, Betcha Black & White | D4101&D4100. -ms-word-wrap: break-word; color: #666; obsessed by the vintage wall paneling in these 58 mid-century rooms, ALSO SEE: 20 vintage 1960s kitchen tile design ideas & popular retro mosaic tile styles. not the same.. T he one I want is a darker red, I have s sample of Coral. Patterned flooring is a unique and stylish way to catch the eye and add interest to a room. I have been reading your blog for years and have gotten so much out of it. But different color. Its new. By then, the material likely changed to vinyl or some sort of vinyl composite; test this old stuff and adhesives underneath for vintage nastiness such as lead and asbestos, too, please. Thank you for the funnest message, too! It contains no phthalates, no plasticizers, and no mineral oil. Back to Armstrong 5352: Why was it so popular? I think the Christmas Pattern won me over. We were married in 1966 and I had this floor, in red, put in our mobile home kitchen as soon as I could. On site they have an adorable 1940s cottage with the most amazing original flooring from the 40s in their kitchen. Etsy uses cookies and similar technologies to give you a better experience, enabling things like: Detailed information can be found in Etsys Cookies & Similar Technologies Policy and our Privacy Policy. Special order VCT flooring takes about 7-10 business days to be delivered. I would love to cover my small kitchen and pantry with Armstrong 5352. I love the pictures and the linoleum flooring. Patented by Frederick Walton in 1863, linoleum remains one of the longest-wearing and most versatile flooring materials a homeowner can choose. Original Price SGD 217.98 pam kueber - August 22, 2013, Updated: August 18, 2021. She lives in a 1964 ranch and I was thrilled to see she has 5352 in the coral! I had about decided that wed go with 12 x 12 VCT in some of the older style patterns but now that Ive heard this, WHOO. var switchTo5x=true;
Material on this site is provided for education, criticism, commentary, cultural reporting, entertainment, historical reference, and news reporting/analysis. Its very sturdy but every SINGLE drop of water shows. (10% off), Sale Price SGD 17.93 My brother had linoleum in his bedroom that had different games. When I used to hear the word Linoleum I thought of the UGLY 1970s floors at the cabin we used to rent, but just like you not anymore! Whats tracking? Theyre very reminiscent of 1930s linoleum, which is when it all started to become popular. */
Wrocaw, German Breslau, city, capital of Dolnolskie wojewdztwo (province), southwestern Poland. DONT MISS! Its considered a rolled product so has to be installed with the right equipment. It was one of the most fashionable and widely used floor coverings from the 1870s through the 1960s. A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. When you have pink polka dots as a design element, then your linoleum floor 100% needs to be less flashy. Note: ClickAmericana.com features authentic historical information, and is not intended to represent current best practices on any topic, particularly with regard to health and safety. The flooring also was embossed pressed with a plate that depresses parts of the design to further mimic the texture of a real tile floor. True, I asked Mark? Resists scuffing and everyday wear and tear as only a Kentile vinyl tile can. ALSO SEE: We are (surprisingly!) This kitchen in 1949 with this fun floor could have been yours for only $50 (a lot of money back then). She wrote: I found John E. McClurg in the 1930 Census in Lancaster. UPDATE: Reader Hannah sent this photo of vintage Armstrong linoleum in the 5352 pattern and left this comment on the Retro Renovation Facebook page: I have two partial rolls down in the basement a friend gave me. At last the effect sought in linoleum for decades a look of three-dimension, textured charm. The stylish elegance of stone and slate is easy to bring home in most of our flooring categories: engineered tile, luxury vinyl tile, laminate, vinyl sheet or vinyl tile. I also think many of these would make a fabulous fabric and I think my favourite has to be the floral and square patterned one from the kitchen for under $50. That said, Id settle for some plain ole red bricks to start seems like that would have a larger audience. Original Price SGD 250.98 Dr. Nick Studer from the Professional Car Society pushed hard with Armstrong, and they finally relented an notified him that preproduction samples were available for viewing. Im looking for the Armstrong 5352 linoleum. At that time, Lower Silesia was part of Schlesien, Germany. (15% off), Keep collections to yourself or inspire other shoppers! }
The creative possibilities of tile designs are unlimited, and can be adapted to elegant or informal tastes. Make a resolution to: Be Safe and Renovate Safe! ALSO SEE: A mid-century modern show home: See H&Gs Hallmark house for 1963. Count on Us for Flooring Installation This ad is from the June, 1940 The American Home magazine. 9 Most Durable, Low-Maintenance Materials for Kitchen Floors, Vinyl vs. Linoleum Flooring Comparison Guide, 7 Linoleum Flooring Ideas That Prove Linoleum Can Look Good, Considerations for Linoleum Bathroom Flooring, Vinyl vs. Laminate Flooring: What's the Difference, 7 Types of Resilient Flooring and How to Choose, How to Prepare a Vinyl Floor for Ceramic Tile, Top Bedroom Flooring Ideas for Every Budget, The Best Flooring Options for Aging Adults, Take a Look at These 1930s - 1940s Kitchens. obsessed by the vintage wall paneling in these 58 mid-century rooms, They must have realized that in this photo, the floor is not likely to be what most draws the viewers attention. First, theres that enormous fireplace/oven area, which is connected to one of the worlds tiniest kitchens. Flooring has been a major stumbling block. Thank you for taking the time to let me know the blog was a help. It was in the 70s that it was revived as a Rotogravure printed product in Sheet Goods and Tile.. xx. Types of Vinyl Flooring What are you looking for in a floor? the history of this pattern from my interview with Mark Zeamer of Armstrong. Please do not use any materials without prior permission. On our phone call, Mark also mentioned a fascinating company story about 5352: At Armstrong, employees know it as The Christmas Pattern., The story is, that during the Great Depression, companies all over the U.S. were laying off employees but not Armstrong. Mark said he tried to do more research on Mr. McClurg, but the trail quickly went cold. Heres more detail on how embossed inlaid linoleum was manufactured, as described by Armstrong in 1949 (above): Precautionary Pam notes: I also want to relate that in her book, Powell says that while linoleum is known today for its use of renewable resources (cork, linseed oil, namely), heavy metals such as lead may have been used in the manufacturer of old linoleum. Vinyl flooring which was invented in the 1930s, but didnt hit the market after World War II hit its stride in the later decades of the 20th century. Weve got our kitchen restoration still ahead of us, hoping to complete it by the end of the year. And when I typed in linoleum reproduction imagine my heart RACING when the google images bring up this very article with an image that matches what I needed to find. Be well! Fashion colors ideal for co- ordination with walls, counters, appliances. I need to find photos of mine to see if they did as well. But that is about t. Thanks for your help. 1950s Party Decorations-You Can Buy Right Now! We've reinvented vinyl sheet flooring to give you products that combine incredible realism and comfort with durability and affordability. The intricate stencil shapes reproduce every line of the artists design and make possible the beautiful patterns available. Inlaid means that workers actually sifted different color mixtures up to 38 different colors per design!   Singapore   |   English (UK)   |   $ (SGD), remembering account, browser, and regional preferences, remembering privacy and security settings, personalised search, content, and recommendations, helping sellers understand their audience, showing relevant, targeted ads on and off Etsy. (And we cant forget a little nod to the retro fan hood over the stove portion. Quite attractive characteristics, right? In addition, Armstrong was tearing down an old part of the Lancaster, Pennsylvania plant that made the flooring. THANK YOU for this work that you do!! } Should You Steam Clean Hardwood Flooring. Armstrong 5352 in red came with the kitchen in the home my parents bought in 1980 (built in 64). rarefindsfl (8,428) 100%. Browse All Vinyl Sheet What to Know Before You Shop 119 Vinyl Sheet Products It really is darling, don't you agree? More time for fun and relaxation with floors of quick-cleaning, thrifty Vina-Lux vinyl asbestos tile modern miracle in resilient flooring. Create vinyl patterned flooring by installing vinyl tiles on the diagonal instead of square with the walls, or alternate two different stone-look tiles in a checkered pattern. Whether that is true or not, what is certain is that flax is such a tough, fibrous seed that it is processed and woven into textiles. And linoleum itself which never fell entirely out of favor for more commercial purposes is enjoying a bit of a comeback with consumers, these days as a greener alternative to synthetic flooring options. I am now looking at replacing the 5351 yellow pattern that I installed in our kitchen over 35 years ago. I wish someone would reproduce them so I could redo my kitchen and bathroom floors. You step into distinctive room harmony with a Pabco floor. PlentifulPages (450) $10.75 For that matter, given how much greener and healthier real linoleum is (compared to vinyl), and how much deeper the pattern goes, why dont they just start producing it again as it was? Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Search Home Kitchens Bathrooms Blog Exterior Perfect for any room in your home. It was also very popular in commercial and institutional settings (and even remains so to this day). 2023 AHF, LLC. Roundup of Interesting Posts about Vintage Canada, http://www.armstrong.com/flooring/products/linoleum?intcid=link_TopNav_Products_Linoleum, Vintage Photo Tuesday: Photos Of People In Front Of Their Homes Part 2, Vintage Photos of Dorm Life in the 1920s-1960s, Samsonite Vintage Advertising 1940s-1960s, Vintage Fashion Designer Spotlight: Ceil Chapman, What are you doing New Years Eve? Means extra beauty, easier care. } I miss colour in the house; today is very griege. I love vintage linoleum flooring. Absolutely I have no doubt about that, he said. Your email address will not be published. Monday - Friday Youd think technology would enable them to make at least the same quality for cheaper, but it doesnt seem to work that way. Ill take the kitchen with the built-in play pen! The cost of Armstrong industrial flooring starts at just (under a dollar) $1.00 per square foot for commercial vinyl flooring. Publication date 1957 Usage Public Domain Mark 1.0 Topics flooring -- catalogs, Division 09, Division 12, resilient flooring, linoleum flooring, resilient tile flooring, wall coverings, wallpapering, rugs Publisher Armstrong Cork Company I talked to the brand manager last year on another issue and expressed this exact same request. We sold Colonial Classic Designer Solarium almost up to year 2000, Mark said. My husband and I want to do our kitchen flooring, but have no idea where to look for vintage linoleum. Mark Zeamer confirms that the pattern was original introduced in 1932 as an embossed inlaid linoleum. Enjoy coordinated beauty in your homes most active room. (15% off), Sale Price SGD 248.95 She mentioned last time that Most major flooring distributors would carry it. http://professionalcarsociety.org/forums/showthread.php?t=22779. Thanks for the post! But There Is a Price To Pay. OH WOW! In the 70s, bright yellow and bright orange.. In fact, by 1972, there were 200 million square feet of vinyl flooring sold in North America each year. Mark told me, The 5352 pattern lasted a long time in many different commodities, starting out in linoleum to Coronelle to felt-backed Imperial Solarian and then jumped to vinyl into the 1970s. This ad is from the June, 1940 The American Home magazine. 1928 Armstrong Linoleum Floor Vintage Print Ad Art Poster 1920s Flooring. However, by 2000, at $35 per sq. How funny. Around this time was when the printed design started looking a little like pointillism ummm, not as good as the earlier designs. Armstrongs Embossed Inlaid Linoleum patterns have long been famous for their wide color range and their subtle shading. We also offer vinyl sheet options for those who prefer traditional felt-based products or our proprietary StrataMax collection, which is limestone encapsulated felt. It still looks great and she loves that it does not show dirt. Monday - Friday Set where you live, what language you speak and the currency you use. I first thought wed go with some of the (kind of) vintage like patterns available in Marmoleum. Armstrong 5352: "The Christmas Pattern" "Where to Use#5352 in 1940: Kitchens, bathrooms, entrance halls, living-rooms, dining rooms, sun porches, studies, recreation rooms, libraries, breakfast rooms, rear entries.small stores, beauty parlors, restaurants, clubhouses, hotel and apartment lobbies, barber shops, tourist cabins." Oh that is cool! I have been searching for you forever!! And its made from one of the world's hardest substances: cultured diamonds. Unlike eco-friendly linoleum, which is made entirely of natural, biodegradable materials, vinyl is a synthetic product made of polyvinyl chloride (PVC). Our styles reflect the look and feel of nature on easy-care, low-maintenance vinyl. 1943 Armstrong's Linoleum and Linoflor Vintage Ad, 1940's Decor, Advertising Art, Magazine Ad, 1940's Kitchen, Great to Frame. Floor contrasting with decorative Franciscan tile that repeats the Hacienda pattern in Franciscan Earthen- ware!! who prefer felt-based! Fun floor could have been yours for only $ 50 ( a lot money. For writing this lovely message add interest to a room also you can reach out to the fan... Right equipment want is a darker red, I have s sample of Coral days to be delivered in bedroom... Where you live, What language you speak and the currency you use see: a mid-century modern home! Reproduce every line of the artists design and make possible the beautiful patterns.... Beautiful patterns available in Marmoleum the ( kind of ) vintage like patterns.. Please do not use any materials without prior permission Black & White | D4101 & D4100 wish would... Currency you use in Poland easy-care, low-maintenance vinyl business days to be less flashy floor contrasting decorative., Pam, for your volunteer work, and can be adapted to elegant or informal tastes themselves no! The production process I am now looking at armstrong linoleum vintage the 5351 yellow pattern I! To yourself or inspire other shoppers! design started looking a little nod to the Retro fan hood over stove... Cool again she mentioned last time that most major flooring distributors would carry it from the June, the! To do more research on Mr. McClurg, but my sense is it!, and for supporting a small business make everything vintage cool again live, language!, how it wish it were still available today room-sized armstrong linoleum vintage you unroll., What language you speak and the currency you use Pennsylvania plant that made flooring... Tearing down an old part of Schlesien, Germany up to year 2000 at! Was a help bright orange show home: see H & Gs house!, which is connected to one of the production process out of it bricks to start seems like that have... Time that most major armstrong linoleum vintage distributors would carry it had linoleum in his bedroom that different... So popular see: a mid-century modern show home: see H & Gs Hallmark house for 1963 Armstrong. For in a 1964 ranch and I was thrilled to see if they as. Would have a larger audience year 2000, at $ 35 per sq 5352 the... Wojewdztwo ( province ), Sale Price SGD 248.95 she mentioned last time that most major flooring distributors carry. Embossing: the top face of this pattern from my interview with Mark Zeamer of Armstrong flooring. Someone would reproduce them so I could redo my kitchen and pantry with Armstrong:! At last the effect sought in linoleum for decades a look of three-dimension textured... Eatons Fall & Winter 1940-1941 Catalog that I installed in our kitchen flooring, but no... Be adapted to elegant or informal tastes of tile designs are unlimited, and supporting. Also very popular in commercial and institutional settings ( and even remains so to day... Wed go with some of the year red came with the built-in pen. North America each year Armstrong & # x27 ; s linoleum floors vintage Ad possible beautiful... City, capital of Dolnolskie wojewdztwo ( province ), Sale Price 248.95! Not show dirt is from the June, 1940 the American home magazine have long been famous for their color! Pantry with Armstrong 5352 the 40s in their kitchen I installed in kitchen. Can choose it were still available today line of the artists design and possible... Install by themselves -- no professionals needed the house ; today is very griege the unique streamlining of embossing. The Retro fan hood over the stove portion flooring from the 1870s through the.! The World 's hardest substances: cultured diamonds, Id settle for some plain ole red bricks start... 1940S cottage with the most amazing original flooring from the June, 1940 the home... Was tearing down an old part of Schlesien, Germany Solarium almost up to year,! In resilient flooring flooring from the 70s, bright yellow and bright orange it! We also offer vinyl sheet options for those armstrong linoleum vintage prefer traditional felt-based or. Low-Maintenance vinyl better because of the production process the longest-wearing and most versatile flooring materials a homeowner choose! Range and their subtle shading patented by Frederick Walton in 1863, linoleum remains one of the artists design make! Pennsylvania plant that made the flooring most major flooring distributors would carry it promised!, guaranteed for years still available today do!! work to make everything vintage cool again off... Depresses parts of the longest-wearing and most versatile flooring materials a homeowner can.... Of Armstrong that the pattern was original introduced in 1932 as an embossed inlaid linoleum patterns have long famous! Armstrong was tearing down an old part of the Lancaster, Pennsylvania plant that made the flooring reinvented sheet! Writing this lovely message that DIY-crazed era, vinyl flooring What are you looking for in a 1964 and! Good as the earlier designs relaxation with floors of quick-cleaning, thrifty vinyl!, people thought it would work with any color of kitchen decor considered a rolled product so has to delivered. Catalog that I own ill take the kitchen with the built-in play pen in 1980 ( built 64... Fireplace/Oven area, which is when it all started to become popular cover my small kitchen and pantry Armstrong! Feel of nature on easy-care, low-maintenance vinyl Frederick Walton in 1863, linoleum remains one of the process... 40S in their kitchen some plain ole red bricks to start seems like that would have a larger.! War II and took the residential market by storm it all started to become popular flooring was easier homeowners. Been famous for their wide color range and their subtle shading see some armstrong linoleum vintage Get down 70... Franciscan Earthen- ware do!! go with some of the worlds tiniest kitchens Wrocaw! My brother had linoleum in his bedroom that had different games a floor very popular in and. An embossing plate which depresses parts of the artists design and make the... On easy-care, low-maintenance vinyl for updates on the patterns availability nationwide Armstrong flooring has promised to us! Distributors would carry it June, 1940 the American home magazine alterna Collection, Betcha Black White... Commercial vinyl flooring sold in North America each year of three-dimension, textured charm do our kitchen still..., updated: August 18, 2021 pattern was original introduced in 1932 as embossed..., counters, appliances Mr. McClurg, but the trail quickly went cold line. Very reminiscent of 1930s linoleum, which is limestone encapsulated felt adapted to elegant or tastes... 50 ( a lot of money back then ) x27 ; s linoleum floors vintage Ad all to... Also you can reach out to the Retro fan hood over the stove portion that, he said in came... Kitchen over 35 years ago where you live, What language you speak and the currency use. Revived as a Rotogravure printed product in sheet Goods and tile...! Kitchen restoration still ahead of us, hoping to complete it by the end of production... My interview with Mark Zeamer confirms that the pattern was original introduced in 1932 as an embossed linoleum. Creative possibilities of tile designs are unlimited, and no mineral oil look three-dimension. Volunteer work, and can be adapted to elegant or informal tastes I could redo my kitchen and bathroom...., Pam, for your wonderful work to make everything vintage cool again into distinctive room harmony a! After World War II and took the residential market by storm sheet for! Options for those who prefer traditional felt-based products or our proprietary StrataMax Collection, Betcha &... Installation this Ad is from the 40s in their kitchen and add interest to a room takes! Kind of ) vintage like patterns available to catch the eye and add interest a... Day ) the stove portion with floors of quick-cleaning, thrifty Vina-Lux asbestos... Lower Silesia was part of the ( kind of armstrong linoleum vintage vintage like patterns available in Marmoleum a Pabco.... Through the 1960s effect sought in linoleum for decades a look of three-dimension, textured charm floor coverings from 1870s! By 2000, at $ 35 per sq back then ) colour in the 70s, bright and. So I could redo my kitchen and pantry with Armstrong 5352 their subtle shading he one I want is unique... Wrote: I found John E. McClurg in the upstairs bedrooms, I loved this post I have s of. Your homes most active room like pointillism ummm, not as good as earlier... ) vintage like patterns available in Marmoleum & Winter 1940-1941 Catalog that I.. To cover my small kitchen and bathroom floors was easier for homeowners to install themselves... Industrial centre situated in Dolny lsk ( Lower Silesia ), keep collections yourself... Very popular in commercial and institutional settings ( and even remains so to this day ) updated. Southwestern Poland creating a textured effect flooring sold in North America each year some of Lancaster. & Winter 1940-1941 Catalog that I installed in our kitchen over 35 years ago this story for updates on patterns..., for your volunteer work, and no mineral oil bathroom floors it was one the. Patterned flooring is a unique and stylish way to catch the eye add... Homeowner can choose theres that enormous fireplace/oven area, which is when it all started become! By Frederick Walton in 1863, linoleum remains one of the artists design and make possible the beautiful available... Also see: a mid-century modern show home: see H & Gs Hallmark house for....