Our trolley of groceries cost an average of 66.45 at Aldi, but rival Lidl was hot on the discounter's heels at 67.17. I do my weekly shop in Waitrose, and we're not really rolling in money. Gone are the days of assuming the most expensive option must be the best, as the Waitrose steak pie cost a whole 2.55 but actually tasted very average. In total, the M&S basket on Ocado cost 43.84, while the more expensive Waitrose shop was 46.58 - enough of a saving to buy a 550g block of M&S . Own brand is all top quality and often better than the famous brands at fair prices. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Many Which? Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 77.21, on average, beating rival discounter Lidl (Lidl.co.uk) by 1.36. At 128.60, Asda (Asda.com) was the cheapest traditional supermarket of the month, charging 6.56 less than its nearest rival Sainsburys (Sainsburys.co.uk) at 135.16. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. This may include adverts from us and 3rd parties based on our understanding. This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. The same shop at Waitrose (Waitrose.com) cost 107.71 on average, making it nearly 26 more expensive than Aldi. Dame Sharon White has sacked the head of John Lewis's department stores as the business fights surging prices and the threat of a resurgent . We also compared a larger trolley of 63 groceries (the original 18, plus 45 more). When Im making a nice dinner for the missus or an occasion, their fresh stuff is top quality. You get brands that aren't stocked in conventional supermarkets like better . Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 81.63 on average and beating rival discounter Lidl (Lidl.co.uk) by 1.61. READ MORE: Girl, 5, died suddenly at home after complaining of 'tummy bug' Thomas' ex-wife of 10 years, Coleen Campbell, plotted with Belfield as the pair sought retribution against their ex partners. M&S has spent the past 18 months working behind the scenes to improve its position on prices compared with other supermarkets and in particular Waitrose - which it is replacing as Ocado's . It seems to be just overpriced common brands. However, whats more is that visiting Waitrose rather than ordering online may actually be cheaper than Tesco. But when it comes to more processed products, the price difference is larger for two reasons: 1) Waitrose in general doesn't do very poor quality highly-processed crap, so it lacks the kind of products that would be the bottom of the price . I don't have a waitrose near me now but when I did, I found the deli type stuff much better quality and bigger range, stuff like prepared sandwich fillers or specility meats and cheeses. The switchover will prompt a battle for those high-spending and loyal shoppers who have enjoyed the Ocado and Waitrose partnership over the past 18 years. I tend to mostly end up at Morrisons because I can walk there, but I'll do weekend trips to Waitrose. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Show HUNGRY., Ep How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey, Waitrose CEO - Jan 22, 2023 In contrast, the same basket was 31.85 at Waitrose - the most expensive supermarket. Jane Denton For Thisismoney, Iceland boss calls for digital sales tax to help save high streets as he defends not paying back Covid rates relief. The price of 20 items, including own-brand apples, eggs and tomatoes and other branded staples like Hovis wholemeal bread, came in at 22.48 at Lidl. Meanwhile, the same or equivalent items at Waitrose were almost 7 pricier than Aldi, at 28.59. We compared 49 popular groceries, including own-label and a small number of branded items. The contents of our trolley vary from month to month and might include anything from Andrex toilet paper and Lurpak butter to own-label bread and Heinz baked beans. Of the grocers we were able to compare (Asda, Morrisons, Ocado, Sainsbury's, Tesco, and Waitrose), Asda was the cheapest supermarket, with a trolley of 178 items costing 279.54. 00:01 GMT 09 Apr 2021 Or by navigating to the user icon in the top right. Asda was also the cheapest supermarket for a super-sized trolley when we checked in July and August. The Co-op was fifth on 21.44 with M&S Simply in the most expensive slot on 24.45. Morrisons was the next cheapest supermarket, but was still 14.64 more expensive than Asda. For this trolley of groceries, Asda was the cheapest at 157.41 and Waitrose the priciest at 183.51. Asda, at 299.78, was by far the cheapest of the traditional supermarkets. The same shop at Ocado cost 44.13, making it 17 more expensive than Aldi. He has this month launched the first salvo of a record 100 million price-cutting campaign covering a third of Waitrose's 900-strong Essentials range. The cheapest was Asda (Asda.com), continuing its streak (starting in January 2020) as the cheapest traditional supermarket. Meanwhile, Morrisonsovertook Asda as the cheapest 'big four' supermarket for the first time in 17 months. We also compared a fuller trolley of 82 items, comprising the original 20, plus 62 more. The same or equivalent items from the most expensive supermarket Waitrose would have cost 33.20 over 9 more. They are more expensive than some of the budget . Elsewhere, the pink lady apples at Waitrose were 2.50, but at . Aldi (Aldi.co.uk) was the cheapest overall for August with our shop costing 76.24 on average, beating rival discounter Lidl (Lidl.co.uk) by 1.66. Waitrose is doubling down on its current customer base with a focus on communicating its quality. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. At 133.34, Asda was the cheapest traditional supermarket of the month, charging 2.69 less than its nearest rival Sainsburys at 136.03. . The patrons are absolute twats though. The same or equivalent items from the most expensive supermarket, Waitrose, would have cost 31.41 (7.82 more) compared with Aldi. Waitrose: Own brand French blend Own brand Italian blend Ueshima. We also compared the cost of a larger trolley of 144 items (the original 45, plus 99 more). So for this trolley, we weren't able to include Aldi and Lidl. Cookie Notice It cost 337.50 on average for our big-trolley shop, beating Sainsbury's (360.93), the next cheapest, by 23.43. Previous baskets were based on a comparison of branded products only, but we listened to feedback from Which? Tl;dr - Waitrose is great but expensive but I dont go too often because the other customers suck. Their stuff does seem to be better quality than Tesco, I like the idea that Waitrose (or John Lewis) has its own farms, their cheese counter is amazing. Jane Denton For Thisismoney Waitrose was a huge 49.54 more expensive than Asda, coming in at 381.35 on average for the same trolley of goods. Something went wrong, please try again later. Asda, at 271.03, was by far the cheapest of the traditional supermarkets. The first Mini made in Germany: New Countryman SUV is being built at BMW's Leipzig factory - and there'll be an BUSINESS LIVE: ITV profits dive on streaming investment; Taylor Wimpey flags housing market slowdown; Metro Bank Mortgage approvals drop to levels last seen in aftermath of financial crisis, as higher interest rates leave Reckitt Benckiser boosted by baby formula exports as rising cold and flu cases drive over-the-counter demand. The same or equivalent items at Waitrose cost 27.44. Im curious as to why. It cost 355.34, on average, for our big trolley shop, beating the next cheapest, Sainsbury's (366.83), by 11.49. Waitrose came out as the most expensive supermarket to buy the 85 items in question, with the final bill a hefty 181.64, which is over 21 pricier than at Lidl. This trolley included a larger number of branded items, such as Andrex toilet paper and Cathedral City cheese. They use better quality ingredients & the result a better quality & nicer end product. It's worth the membership cost if you're taking full advantage. Lidl was crowned the cheapest supermarket in December 2021, with our range of 22 groceries costing an average of 23.29. Here are our top tips on how to cut the cost of your food bill. Aldi (Aldi.co.uk) was the cheapest supermarket in June 2022, beating Lidl for the first time in seven months. In percentage terms, the same 20-item shop came in 32 per cent higher at Waitrose than in Lidl. We also compared a super-sized shopping trolley packed with 167 items (the original 85, plus 82 more). SIMON LAMBERT on how to fight back as banks sting borrowers but fail Persimmon warns on profits and slashes dividend by 75% as builder stares down the barrel of housing market slump. Lidl just pipped Aldi to be named cheapest, with 21p difference between them. The trolley cost 336.89 at Asda, compared to 385.27 at Waitrose. . We were unable to include Aldi and Lidl when we checked May supermarket prices because of the Covid lockdown. It is also clearly still going after the more premium end of the market with a 60 minimum spend, compared to 40 on Ocado. We also compared a trolley packed to the brim with 165 items (the original 74, plus 91 more) at the traditional supermarkets. Ocado was the most expensive of the bunch in January, costing a hefty 22.19 more than Asda for the same items. This does not affect our editorial independence. Lidl is the cheapest supermarket for a basket of 20 frequently purchased items from the supermarket by just 3p, research shows, revealing just how tight the competition is at the top. Both are more than 2 cheaper than bronze placed Asda, Which's? We compared 47 popular groceries, including own-label and a small number of branded items. Lidl (Lidl.co.uk) was the cheapest supermarket in February 2022, with our basket of 23 groceries costing an average of 24.21. Reply 5. Bulk buying. Asda was the cheapest of the traditional supermarkets. At the other end of the scale, Waitrose was nearly 44 more expensive than Aldi, at 122.47. The same shop at Waitrose (Waitrose.com) cost 112.62 on average, making it nearly 31 more expensive than Aldi. Of this, 20 to 25 euros go to food, less than 10 euros on public transport and about 35-100 euros on accommodation. ASDA - 130.36 - 20p more than last month; Iceland - 132.40 - 2.09 less than last month; Sainsbury's - 135.24 - 4.27 less than last month; Waitrose - 139.50 - 64p more than last month Our trolley of 19 items cost 18.32 at Lidl. Lidl was the cheapest supermarket in August 2021. My only gripe is that they only ever seem to have three checkouts maximum open at any time. This was the third month in a row that Aldi has won the battle to be named cheapest grocer. Tesco: 32.24. There are a few things they do that I can't find at other supermarkets (specific cuts of meat, unusual wines) that I'd otherwise have to make a special trip for, The staff are mainly experienced and knowledgeable because it's generally pretty good to employees so they stick around, Also has a better drinks selection than normal supermarkets. Looking at individual items, a packed of chicken breasts in Asda cost 3.40 while in Iceland the same pack costs 5. Meanwhile, the same or or equivalent groceries from the most expensive supermarket Waitrose would have cost 33.06 over 9 more. The same or equivalent items at Waitrose, the priciest supermarket, cost 31.88. Here, Asda was cheapest by far at 295 25 less than the next cheapest option, Morrisons. It's official: Tinnies are cool - and here's our pick, from cocktails to bubble tea While the rankings changed slightly each month, Morrisons was still the cheapest for six months of the year. At Which?, weve been analysing supermarket prices for years, but we only added Aldi and Lidl to our research in 2020. Asda was the cheapest of the traditional supermarkets for our small basket of items. Asda 5/10. Click the links to see how customers rated Waitrose and Ocado in our latest supermarket survey. 1. I'm another Waitrose fan. Affiliate links: If you take out a product This is Money may earn a commission. The comments below have not been moderated. Prepare for peak pothole season! We used to only include branded products in our trolley. Visiting Waitrose in-store appeared to come in cheaper than Tesco, with a trolley cheaper by nearly 5. Waitrose is the 6 th largest retail store in the United Kingdom with more than 228 stores across the region, giving it a market share of 4.3%. We also analysed the cost of a larger trolley of 149 items (the original 48, plus 101 more). Some links in this article may be affiliate links. And own-brand products are definitely not the "same" as you get in other supermarkets. Overall, Waitrose was 9 more expensive. Aldi was the cheapest supermarket in April 2021, with our trolley of 20 items costing 22.64. We listened to that feedback and have added own-label items to our trolley to enable us to widen the net of retailers we include. The discount supermarket was just 34p cheaper than its nearest rival Aldi for our trolley of 45 branded and own-label groceries. Of the 'big four' supermarkets, Tesco (Tesco.com) was the cheapest at 93.42. It cost 331.81 on average for our big trolley shop, beating the next-cheapest Morrisons (350.69) by 18.88. We used to do Ocado but it got increasingly more expensive. said: "Asda was the cheapest at 279.54, a hefty 62.74 less than the most expensive supermarket, Waitrose, which came in at 342.28. The same or equivalent items at Waitrose cost 24.79. Supermarkets have benefited from being able to remain open throughout the pandemic and have seen a surge in online orders over the past year. Lidl(Lidl.co.uk) was the cheapest supermarket in May 2022, for the sixth consecutive month. Waitrose has a reputation for an upmarket food offer with a strong focus on product quality and provenance. Aldi was crowned the cheapest supermarket of July 2021, with our basket of 20 products costing 23.59. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 32.85 that's 41% more. We also compared a jumbo shopping trolley packed with 175 items (the original 78, plus 97 more), which included a greater selection of branded items available at the traditional supermarkets. Value of private property in Britain tops 6TRILLION for the first time on record as equity release products surge. Yes, it is silly, but so it the . Shoppers at Tesco, once known for its value, would have paid 129.31 for the same basket of goods that's more than Waitrose (127.97) making it the second most expensive supermarket in January. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 36.04. Shopping at Sainsburys, the cheapest supermarket of 2019, would have cost 123.66 for the 62 groceries, while Morrisons shoppers would have paid 126.36. This is how much the typical basket cost at the seven major supermarkets included in the study: See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. We've given the average price of our comparison basket in 2016 below. This website uses cookies. This included a greater selection of branded items, such as McVitie's Digestives and Lurpak spreadable butter. In percentage terms, the same 20-item shop came in . This had the advantage of ensuring that we were strictly comparing like with like. DON'T MISS:The cheapest supermarket in the UK revealed - how to shop for lessSupermarket deals: Cheap grocery offers from Aldi, Asda, Lidl, Morrisons and TescoLidl offers: Special buys available this week. Waitrose was consistently the most expensive supermarket across the year, with a basket of everyday items costing . "With the second cheapest basket of all, Tesco can consider itself unlucky not to have scooped the prize for cheapest of the lot -- had Sainsbury's not had a big price promotion on the Ben & Jerry's it would have been. You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. In this trolley we compared 78 items, a combination of own-label and branded groceries. As well as analysing prices each month, we do a whole-year look each January and, according to our analysis, Aldi was the cheapest supermarket in 2022. Or is it because theres a very specific demographic of rich people that are associated with shopping there? The deli counter, the cheese, meat, fish is all far better than any other supermarket and you can get way better condiments and frozen desserts than anywhere else. According to a new report, Sainsbury's is top of the shops when it comes to being the cheapest. We also compared a larger trolley of 66 groceries, made up of the original 23, plus 43 more. Not everything is more expensive in Waitrose so it's worth keeping an eye on prices. If you check the label of the product you . The same or equivalent items at Waitrose cost 29.77. We've given the average price of our comparison basket in 2017 below. It cost 348.38, on average, for our big trolley shop, beating the next cheapest, Sainsbury's (355.65), by 7.27. At the most expensive supermarket, Waitrose, it cost 27.26 for the same items. The same shop at Waitrose (Waitrose.com) was 101.17, on average, making it 25.38 more expensive compared to Aldi. I used to shop in one all the time simply because it wasnt full of screaming kids, and the staff were actually friendly. Sainsbury: 31.72. Price tracking website Alertr found a gap of almost 25 between the cheapest and most expensive supermarkets. Lidl wasn't far behind, coming out cheapest in the first five months of the year. We checked the prices of 30 grocery and household items on Ocado.com and found that shoppers would spend 2.74 less on M&S -branded items than they would for equivalent Waitrose -branded products. Then the rest fight over third place. Unsubscribe whenever you want. We do not write articles to promote products. Sainsbury's (sainsburys.co.uk) was the next cheapest in our January 2023 analysis (375.84), followed by Tesco (376.72). 02 Mar 2023 06:50:47 M & S do have a small food hall but it is expensive in my opinion. The process can be long and expensive anywhere between $500 and $50,000 each year and this has to be reappraised every three years. [SPOTLIGHT]Having said that, the rest . We compared prices across 186 grocery items and found that, on average, shoppers would have paid 291.67 at Asda 19.51 less than at its nearest rival Morrisons. At the other end of the scale, Waitrose was most expensive each month. Basket prices earlier than March 2020 are based on a different methodology and aren't comparable. However they are slightly more expensive overall so I wouldn't go there if you're just getting cereal, coke, calgon etc. (The links take you to our reviews of each supermarket.). Some people took their thoughts online to ask how an online delivery service can bump up the prices when you can get the same products in-store. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. Maybe it's just the way I shop but I really don't see much price difference between the two. Have we let energy giants make too much profit? Clearly, heading to Waitrose is a fairly pleasant experience, as far as supermarket shopping goes, though it also took a hit on value for money, much like M&S. Indeed, one shopper said that while it was a "nice place to browse" it wasn't always easy to understand why it was more expensive. 2021, with 21p difference between the two 31.41 ( 7.82 more ) with! Of 66.45 at Aldi, at 122.47, less than its nearest rival Sainsburys at 136.03. 23! A comparison of branded items, a combination of own-label and branded groceries may supermarket prices of. Cost 336.89 at Asda, Which 's, Asda was the cheapest supermarket in June 2022, the. Earn a commission that aren & # x27 ; re taking full.! When it comes to being the cheapest supermarket in may 2022, for the first five months the... 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